Privacy Policy of DesiForce.com

Effective Date: October 3, 2025

This Privacy Policy governs how DesiForce.com (“DesiForce,” “we,” “us,” or “our”) collects, uses, retains, discloses, transfers, and protects the personal information of users (“you,” “your”) of our website, mobile applications, and related services (collectively, the “Services”). We are committed to respecting your privacy and complying with applicable laws, including the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) in the United States, and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. If you do not agree with our practices, please do not use our Services.

1. Scope & Applicability

This Privacy Policy applies to all personal information collected through the Services, whether directly or indirectly, from users located in the U.S., Canada, or elsewhere. It describes how we treat that information, regardless of where it is processed or stored, but some rights or obligations may differ depending on your jurisdiction.

2. Definitions & Key Concepts

• Personal Information / Personal Data: Information relating to an identifiable individual (e.g., name, email, phone, IP address).
• Sensitive Personal Information (where applicable): Information such as financial data, precise geolocation, etc
• Processing: Any operation performed on personal information (collection, use, storage, disclosure, etc.).
• Service Providers / Third Parties: Entities that help DesiForce operate the Services (e.g. hosting, analytics, ads).
• Sale / Sharing (U.S.): As defined by CCPA/CPRA, includes providing personal information to third parties for cross-context behavioral advertising or other valuable consideration.

3. Information We Collect

A. Information You Provide Directly

• Account registration: name, email address, phone number, password.
• Business listings: business name, category, address, contact details, images, description.
• Classified/Job postings: descriptions, pricing, media (photos, videos), contact information.
• User content: reviews, ratings, comments, messages.
• Communications: information in your messages or support inquiries.

B. Information Collected Automatically

• Usage Data: pages visited, searches, clickstream, time on site, session duration.
• Device & Browser Data: IP address, operating system, browser type and version, device identifiers.
• Location Information: approximate or precise (if you allow it).
• Cookies, Beacons & Tracking: cookies, pixels, web beacons, and similar technologies to remember preferences, analyze usage, and deliver targeted content or ads.

C. Information from Third Parties

• Social login providers (Google, Facebook) when you choose to log in via those services.
• Analytics, advertising, or business verification partners.
• Public or commercial databases.

4. Purposes & Legal Bases for Use

We collect and use information for the following purposes (and only for purposes consistent with applicable laws):

• Service Delivery & Operation: to provide, maintain, and support the platform, user accounts, listings, classifieds, and content.
• Personalization & Advertising: to tailor content, offers, and advertisements to your interests (where permitted).
• Communication: to send account notices, updates, newsletters, marketing messages (with opt-out where required).
• Security & Fraud Prevention: to detect and prevent unauthorized or abusive activity.
• Legal & Compliance: to comply with legal obligations, respond to legal process, enforce our Terms, and protect rights.
• Business Operations & Analytics: for internal analysis, business metrics, system improvement, debugging, testing.

Under PIPEDA, we must identify and document the purposes for which we collect and use personal information, obtain meaningful consent (unless exceptions apply), and limit collection to what is necessary.  Under the CCPA/CPRA, for California residents, we must disclose whether we “sell” or “share” personal information, and offer opt-out mechanisms.

5. Sharing & Disclosure of Personal Information

We may disclose personal information in the following circumstances:

• Public / User-Visible Content: business listings, reviews, and comments are public.
• Other Users: when you contact or transact with another user, necessary identifying info is shared to facilitate that interaction.
• Service Providers: we engage vendors (hosting, analytics, payments, marketing) who receive information to perform services on our behalf, under confidentiality constraints.
• Legal Requirements & Safety: where required by law, court order, or to respond to legal claims, protect rights, or ensure safety.
• Business Transfers: in connection with mergers, acquisitions, or sales, with notice to you or opportunity to opt out if required by law.
• With Consent: for other purposes beyond the ones listed above, with your prior consent.

If we “sell” or “share” personal data (under U.S. law’s definition), we will clearly disclose that and provide a mechanism (e.g. a “Do Not Sell / Share My Personal Information” link) for consumers to opt out.

6. Retention, Minimization, and Deletion

We retain personal information as long as necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, and enforce agreements. Under PIPEDA, we limit retention, use, and disclosure to what is necessary, and delete data when no longer needed.

7. Data Security & Safeguards

We implement reasonable administrative, technical, and physical safeguards aimed at protecting personal information against unauthorized access, disclosure, alteration, or destruction. While we take these measures, no electronic system is fully immune to threats.

Under PIPEDA, organizations must ensure appropriate safeguards in accordance with sensitivity of data.

Under U.S. laws, we may be required to report certain data breaches (depending on state law). Similarly, in Canada, PIPEDA’s breach notification rules require informing the Privacy Commissioner and affected individuals if a breach poses a “real risk of significant harm.”

8. Rights & Choices for Users  For U.S. / California Residents (CCPA / CPRA)

• Right to Know / Access: request disclosure of categories of personal information collected, used, disclosed, or sold in the past 12 months.
• Right to Delete: request deletion of personal information collected directly unless exempt.
• Right to Opt Out: request that we stop selling or sharing your personal information (if applicable).
• Right to Non-Discrimination: you cannot be discriminated against for exercising your rights.
• Right to Correction: (in some cases) request correction of inaccuracies.
• Right to Portability: request to receive your personal information in a portable format.

We will describe methods to submit a “verifiable consumer request,” how we verify identity, and how authorized agents may act on a user’s behalf.

For Canadian Residents (PIPEDA)

• Access & Correction: the right to access personal information held by us, and to challenge and correct inaccuracies.
• Consent Withdrawal: the ability to withdraw consent at any time, subject to legal or contractual restrictions.
• Challenging Compliance: individuals may make complaints to our designated privacy officer or the Office of the Privacy Commissioner of Canada.

Under PIPEDA’s “Openness” and “Accountability” principles, we must make our policies transparent and designate a privacy officer responsible for compliance.

Other General Rights / Options

• You may update or delete your account information via account settings.
• You may unsubscribe from promotional emails by using the opt-out link in such emails.
• You may manage cookies and tracking preferences via browser or device settings (though disabling some cookies may limit feature functionality).

9. Cookies, Tracking & Targeted Advertising

We use cookies, web beacons, and similar technologies to support core functionality, enhance user experience, monitor traffic, and deliver relevant advertising. Some cookies are essential; others are performance or advertising cookies. You may control or block cookies via browser settings or opt-out tools.

For U.S. users under CCPA/CPRA, we must disclose whether personal information is “sold” or “shared” for cross-context behavioral advertising and offer opt-out.

10. Transfers & Cross-Border Processing

We operate across the U.S. and Canada. Personal information may be stored, processed, or transferred between jurisdictions, subject to controlling safeguards. By using the Services, you consent to such transfers. We aim to maintain equivalent levels of protection across jurisdictions.

11. Updates to This Policy

We may amend this Privacy Policy from time to time as business practices or laws change. We will post the revised policy with an updated “Effective Date.” Where required by law or for significant changes, we will provide notice (e.g., via email or in-platform notice).

For example, the CCPA requires that privacy policies be reviewed and updated annually.

12. Contact & Privacy Officer

We are accountable for our privacy practices. If you have questions, concerns, or requests concerning your personal information, privacy rights, or this Policy, you may contact:

Privacy Officer / DesiForce Legal Team

Email: privacy@desiforce.com

If you are a Canadian resident, you may also direct complaints to the Office of the Privacy Commissioner of Canada.

13. Dispute Resolution & Recourse

Where applicable, you have the right to lodge complaints with relevant privacy regulatory authorities (e.g., California Attorney General’s Office, Office of the Privacy Commissioner of Canada).