Amitabh Bhattacharya pens song for kids channel
“It’s very rare that you come across a project that’s true to its nature and it’s audience. Sony YAY! ticks both these boxes,” Bhattacharya said.
He added: “When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. ‘YAY! philosophy’ stands for letting children be who they are and that’s exactly what we’ve tried to bring out with this song.”