Global smartphone shipment grow 11%: Report
According to market research firm Counterpoint Research, the major factors driving growth this year will be the proliferation of LTE networks in emerging markets and the roll-out of Gigabit LTE networks in established markets.
“The industry recorded its slowest smartphone growth in 2016, however, we estimate the smartphone segment will bounce back registering 6-8 per cent volume growth during 2017,” said Jeff Fieldhack, research Director at Counterpoint Research, in a statement.
The top 10 brands contributed to almost 73 per cent of the smartphone volumes in first quarter.
The ‘affordable premium’ segment $300-$399 was the fastest growing smartphone segment during the quarter mainly driven by OPPO, vivo and Samsung A series smartphones.
“The $100-$199 segment is mainly driven by Samsung’s J series, Huawei’s Honor series, OPPO’s A series and Xiaomi’s Redmi series smartphones. Together these brands accounted for almost half of the volumes of the price segment,” the report noted.
The $100-$199 price segment has quickly become the sweet spot across the prepaid developed and emerging markets, it said.
This segment accounts for one in three smartphones shipped globally, registering a healthy 28.8 per cent growth in the first quarter.
“Only three brands out of the top 10 clearly outgrew the overall market — Huawei, OPPO and Vivo. These brands have reached dominant positions in their home market putting immense pressure on Samsung and Apple,” said Shobhit Srivastava, Research Analyst.