About DesiForce.com
DesiForce.com is the leading online platform for the North American Desi community, providing a go-to resource for local business listings, news, and events. We are seeking a freelance Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) expert to implement and manage a dual-pronged strategy to increase our visibility in both traditional search engine result pages (SERPs) and the new generative AI-driven search environment.
The role: GEO and SEO expert
As the GEO and SEO expert, you will be responsible for creating and executing a holistic strategy that ensures DesiForce.com's content is both highly discoverable in traditional search and is a trusted source for AI-generated answers. You will leverage data to drive decisions, optimize content, and manage technical aspects to achieve maximum online presence and authority.
How to apply
If you are a strategic, data-driven optimization professional with a passion for the Desi community and the future of search, we want to hear from you. Please submit the following to admin@desiforce.com:
Resume: A current CV highlighting your relevant SEO/GEO experience. Portfolio/case study: Examples of past optimization work, particularly any related to generative AI or local directories. Cover letter: A brief letter explaining your interest in DesiForce.com and outlining your initial thoughts on our GEO and SEO strategy.
Key Responsibilities
Key responsibilities
Dual-channel strategy: Develop and execute a comprehensive optimization strategy that integrates traditional SEO (for ranking) with GEO (for AI citation), understanding the symbiotic relationship between the two.
AI-optimized content Structure: Optimize new and existing content for AI readability by using a clear structure with logical headings, bullet points, and concise summaries.
Facts and authority: Ensure content demonstrates Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) by citing reputable sources, using statistics, and including expert quotes where appropriate.
Multimodal content: Advise on incorporating visual elements like infographics and video, as generative engines process a variety of media types.
Keyword strategy: Conversational queries: Expand keyword research to include the long-tail, conversational, and question-based phrases people use when talking to AI assistants.
Targeted terms: Identify and map keywords to specific pages, especially for the local business listings, to align with user intent.
Technical optimization: Schema markup: Implement structured data (e.g., FAQ schema, Local Business schema) to help generative engines understand and extract key information from the directory listings.
Site performance: Ensure the site has fast load speeds and is mobile-friendly, as technical soundness is a priority for both AI and human users.
Performance and reporting: Monitor visibility: Track performance in both traditional search rankings and AI-generated responses (e.g., Google's AI Overviews).
Provide insights: Use analytics to identify opportunities for growth and provide regular reports on campaign performance.
Required Skills & Qualifications
Required skills and qualifications
Experience: Proven experience in SEO, with a clear understanding and experience implementing emerging GEO strategies.
Analytical mindset: Ability to interpret search data, analyze AI-generated content, and understand how algorithms are evolving.
Technical SEO knowledge: Solid understanding of technical SEO elements such as schema markup, site architecture, and crawlability.
Content strategy: Experience in developing content that meets both human and AI needs, with an emphasis on conversational language, clarity, and factual accuracy.
Market knowledge: Deep understanding of the Desi community and local SEO strategies to effectively target and grow the business directory.
Problem-solving: Ability to adapt and innovate in response to constant changes in the search and AI landscape.
