Prime Choice Lending - Mortgage broker - Plano, TX

Prime Choice Lending, Inc. is a Texas-based mortgage brokerage serving clients across Frisco and surrounding regions. Established in 2015, it focuses on residential mortgage services—helping customers purchase homes, refinance loans, and consolidate debt with competitive rates and personalized guidance. The firm operates under NMLS #1441287 and is led by President Biju Paul.

Services and Approach
Prime Choice Lending offers a range of mortgage solutions, including conventional loans, refinancing, and debt consolidation. Its team works directly with clients to tailor financial products that fit individual needs and long-term goals. As an independent mortgage broker, it negotiates with multiple lenders to secure favorable terms and low costs.

Client Experience
The company emphasizes transparency, personalized communication, and privacy protection throughout the lending process. It guides clients from pre-approval and loan processing through underwriting and closing, aiming for a seamless, stress-free experience. Customer feedback highlights attentive service and professional loan guidance.

Company Background and Standing
Incorporated on November 24, 2015, and based in Plano, Texas, Prime Choice Lending serves the broader North Central Texas market. It is registered with the Better Business Bureau (BBB) but is not BBB-accredited. Despite its small scale compared to national mortgage firms, it maintains a reputation for community trust and individualized financial solutions.

Commitment to Privacy
According to its published privacy policy, Prime Choice Lending collects and uses customer data strictly for lending-related purposes. It upholds confidentiality through secure data practices and limits information sharing to what is legally required or essential for service delivery.