About DesiForce.com
DesiForce.com is the leading online platform for the North American Desi community, providing a go-to resource for local business listings, and events. We are looking for an independent and strategic PR expert to help us expand our brand awareness and solidify our position as the authoritative voice for the Desi community.
The role: Public Relations Manager
As the PR Expert, you will develop and execute a comprehensive public relations strategy to enhance DesiForce.com's brand identity, manage media relations, and drive community engagement. You will act as a key liaison between DesiForce.com and media outlets, influencers, and community leaders.
Key responsibilities
PR strategy: Develop and execute a public relations strategy that aligns with DesiForce.com's business goals and resonates with the Desi community in the United States and Canada.
Media relations: Proactively build and maintain relationships with journalists, bloggers, podcasters, and influencers who cover Desi culture, business, and community news.
Content creation: Create and distribute compelling content, including press releases, pitches, media kits, newsletters, and social media updates.
Thought leadership: Identify and secure opportunities for DesiForce.com's leadership to be featured in articles, podcasts, and events as thought leaders within the Desi market.
Online reputation management: Monitor online brand mentions and sentiment, strategically managing and responding to feedback to maintain a positive public image.
Community engagement: Promote and organize community outreach programs, events, and partnerships that enhance brand reputation and demonstrate a commitment to the community.
Collaborate with marketing: Work closely with the marketing and editorial teams to ensure consistent messaging across all channels.
Reporting: Track and analyze PR campaign performance metrics and provide regular reports on results.
Required skills and qualifications
Experience: Proven experience in a PR role, preferably with experience in a digital or online platform. Experience working with or within the Desi community is a significant plus.
Strategic thinking: Ability to develop and execute strategic PR plans that align with business objectives.
Communication skills: Exceptional written and verbal communication skills, with an ability to craft compelling narratives and communicate effectively with diverse stakeholders.
Digital literacy: Strong understanding of digital media and social media platforms, including social listening and analytics tools.
Networking abilities: Strong interpersonal and networking skills to build and maintain relationships with media and influencers.
Self-starter mentality: Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
How to apply
If you have a strong background in public relations and are passionate about connecting with the Desi community, we want to hear from you. Please submit the following to admin@desiforce.com:
Resume: A current CV outlining your relevant experience.
Portfolio: Examples of past PR campaigns or relevant work.
Cover letter: A brief letter explaining your interest in DesiForce.com and how your skills can help us achieve our goals within the Desi market.
